K-duckK-beauty trends by country: Aug – Oct 2026
We compared search interest (Google, and Naver for Korea) for 210 Korean beauty products across 7 countries (Aug – Oct 2026). Here's what's popular everywhere, what's only big in one place, and the brands that show up most.
🌍 Popular almost everywhere
Products in the top 3 of their category in at least 4 of the 7 countries.
AnuaHeartleaf 77% Soothing TonerToners · Top 3 in 7 countries🇺🇸 #1🇬🇧 #1🇨🇦 #2🇦🇺 #2🇯🇵 #1🇫🇷 #2🇰🇷 #3
medicubeZero Pore Pad 2.0Toner pads · Top 3 in 7 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #1🇫🇷 #3🇰🇷 #2
LANEIGELip Sleeping MaskLip tints & balms · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #2🇯🇵 #2🇫🇷 #7🇰🇷 #2
VT CosmeticsReedle Shot 100Essences · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #3🇯🇵 #1🇫🇷 #1🇰🇷 #4
BIODANCEBio-Collagen Real Deep MaskMasks · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #1🇫🇷 #1🇰🇷 #9- Beauty of JoseonRelief Sun: Rice + ProbioticsSunscreens · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 –🇫🇷 #2🇰🇷 #1
TIRTIRMask Fit Red CushionBase makeup · Top 3 in 6 countries🇺🇸 #2🇬🇧 #1🇨🇦 #1🇦🇺 #2🇯🇵 #1🇫🇷 –🇰🇷 #2
AnuaAzelaic Acid 10 Hyaluronic Redness Soothing SerumSerums · Top 3 in 5 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #2🇫🇷 #5🇰🇷 #4- AnuaHeartleaf 70% Intense Calming CreamMoisturizers · Top 3 in 5 countries🇺🇸 #1🇬🇧 #3🇨🇦 #1🇦🇺 #2🇯🇵 #1🇫🇷 #7🇰🇷 #6
- AnuaHeartleaf Quercetinol Pore Deep Cleansing FoamCleansers · Top 3 in 5 countries🇺🇸 #1🇬🇧 #1🇨🇦 #2🇦🇺 #2🇯🇵 #1🇫🇷 #8🇰🇷 #5
📍 Big in one country only
Top 3 in their category here, but not ranked or in the bottom half in most other countries.
🇺🇸 the US
- MISSHAM Perfect Cover BB CreamBase makeup🇺🇸 #1🇬🇧 #2🇨🇦 #4🇦🇺 #4🇯🇵 #7🇫🇷 #3🇰🇷 #9
- rom&ndHan All Brow CaraEye makeup🇺🇸 #1🇬🇧 –🇨🇦 #9🇦🇺 –🇯🇵 #2🇫🇷 –🇰🇷 #11
- dasiqueBlending Mood CheekBlush & contour🇺🇸 #1🇬🇧 –🇨🇦 #5🇦🇺 –🇯🇵 #1🇫🇷 #2🇰🇷 #8
- Haruharu WonderBlack Rice Hyaluronic TonerToners🇺🇸 #2🇬🇧 #3🇨🇦 #11🇦🇺 –🇯🇵 –🇫🇷 #3🇰🇷 –
- MEDIHEALMadecassoside Blemish PadToner pads🇺🇸 #2🇬🇧 #5🇨🇦 #4🇦🇺 #4🇯🇵 #8🇫🇷 –🇰🇷 #3
🇬🇧 the UK
- UNLEASHIAGlitterpedia Eye PaletteEye makeup🇺🇸 –🇬🇧 #1🇨🇦 #8🇦🇺 #6🇯🇵 #11🇫🇷 #4🇰🇷 –
- 3CEMood Recipe Face BlushBlush & contour🇺🇸 #5🇬🇧 #1🇨🇦 #5🇦🇺 –🇯🇵 #5🇫🇷 #6🇰🇷 #1
- too cool for schoolArtclass By Rodin ShadingBlush & contour🇺🇸 #8🇬🇧 #1🇨🇦 #2🇦🇺 –🇯🇵 #5🇫🇷 –🇰🇷 #3
- MISSHAM Perfect Cover BB CreamBase makeup🇺🇸 #1🇬🇧 #2🇨🇦 #4🇦🇺 #4🇯🇵 #7🇫🇷 #3🇰🇷 #9
- TIRTIRMask Fit Make-up FixerBase makeup🇺🇸 #9🇬🇧 #2🇨🇦 #7🇦🇺 –🇯🇵 #6🇫🇷 –🇰🇷 #15
🇨🇦 Canada
- CLIOKill Lash Superproof MascaraEye makeup🇺🇸 #4🇬🇧 #10🇨🇦 #1🇦🇺 #7🇯🇵 –🇫🇷 –🇰🇷 #6
- AMUSESoft Cream CheekBlush & contour🇺🇸 #3🇬🇧 #3🇨🇦 #1🇦🇺 –🇯🇵 #5🇫🇷 #4🇰🇷 #12
- TorridenDIVE-IN Low Molecular Hyaluronic Acid Toner PadToner pads🇺🇸 –🇬🇧 #4🇨🇦 #2🇦🇺 –🇯🇵 #6🇫🇷 #4🇰🇷 #5
- Dr.Jart+Cicapair Tiger Grass Color Correcting TreatmentBase makeup🇺🇸 #8🇬🇧 #4🇨🇦 #2🇦🇺 #4🇯🇵 –🇫🇷 –🇰🇷 #12
- too cool for schoolArtclass By Rodin ShadingBlush & contour🇺🇸 #8🇬🇧 #1🇨🇦 #2🇦🇺 –🇯🇵 #5🇫🇷 –🇰🇷 #3
🇦🇺 Australia
- VT CosmeticsPDRN Essence 100Essences🇺🇸 #5🇬🇧 #4🇨🇦 #10🇦🇺 #1🇯🇵 #3🇫🇷 #6🇰🇷 –
- ETUDEMy Lash SerumEye makeup🇺🇸 –🇬🇧 –🇨🇦 –🇦🇺 #1🇯🇵 –🇫🇷 #4🇰🇷 #10
- COSRXOne Step Original Clear PadToner pads🇺🇸 #6🇬🇧 #3🇨🇦 #4🇦🇺 #2🇯🇵 –🇫🇷 #4🇰🇷 #7
- TorridenDIVE-IN Low Molecular Hyaluronic Acid Cleansing FoamCleansers🇺🇸 #13🇬🇧 #10🇨🇦 #14🇦🇺 #3🇯🇵 #6🇫🇷 #8🇰🇷 #4
- SKIN1004Madagascar Centella Ampoule FoamCleansers🇺🇸 #8🇬🇧 #5🇨🇦 –🇦🇺 #3🇯🇵 #6🇫🇷 #10🇰🇷 –
🇯🇵 Japan
- AnuaPeach 70% Niacinamide SerumSerums🇺🇸 #10🇬🇧 #12🇨🇦 #15🇦🇺 #18🇯🇵 #1🇫🇷 –🇰🇷 #14
- d'AlbaWaterfull Essence Sun CreamSunscreens🇺🇸 #12🇬🇧 –🇨🇦 #11🇦🇺 #7🇯🇵 #1🇫🇷 –🇰🇷 #3
rom&ndHan All Fix MascaraEye makeup🇺🇸 –🇬🇧 #8🇨🇦 –🇦🇺 #7🇯🇵 #1🇫🇷 –🇰🇷 #15- dasiqueBlending Mood CheekBlush & contour🇺🇸 #1🇬🇧 –🇨🇦 #5🇦🇺 –🇯🇵 #1🇫🇷 #2🇰🇷 #8
- CLIOKill Cover Fixer CushionBase makeup🇺🇸 #4🇬🇧 #6🇨🇦 –🇦🇺 #4🇯🇵 #2🇫🇷 –🇰🇷 #3
🇫🇷 France
- Round LabBirch Juice Moisturizing PadToner pads🇺🇸 #6🇬🇧 –🇨🇦 #6🇦🇺 –🇯🇵 –🇫🇷 #1🇰🇷 #9
- COSRXAdvanced Snail 92 All in One CreamMoisturizers🇺🇸 #12🇬🇧 #14🇨🇦 #16🇦🇺 #16🇯🇵 –🇫🇷 #1🇰🇷 #16
- AbibQuick Sunstick Protection BarSunscreens🇺🇸 #9🇬🇧 #4🇨🇦 #7🇦🇺 –🇯🇵 –🇫🇷 #1🇰🇷 #13
- hinceSecond Skin FoundationBase makeup🇺🇸 –🇬🇧 –🇨🇦 –🇦🇺 –🇯🇵 –🇫🇷 #1🇰🇷 #14
- hinceTrue Dimension Radiance BalmBlush & contour🇺🇸 #4🇬🇧 –🇨🇦 #5🇦🇺 #6🇯🇵 –🇫🇷 #1🇰🇷 #2
🇰🇷 Korea
- ma:nyoPure Cleansing OilCleansers🇺🇸 #3🇬🇧 #14🇨🇦 –🇦🇺 #11🇯🇵 –🇫🇷 #10🇰🇷 #1
Round Lab1025 Dokdo TonerToners🇺🇸 #7🇬🇧 #10🇨🇦 #14🇦🇺 #9🇯🇵 #7🇫🇷 –🇰🇷 #1- AbibMild Acidic pH Sheet Mask Heartleaf FitMasks🇺🇸 #10🇬🇧 –🇨🇦 #7🇦🇺 –🇯🇵 –🇫🇷 –🇰🇷 #1
- HERABlack CushionBase makeup🇺🇸 #3🇬🇧 #6🇨🇦 #4🇦🇺 –🇯🇵 –🇫🇷 –🇰🇷 #1
- 3CEMood Recipe Face BlushBlush & contour🇺🇸 #5🇬🇧 #1🇨🇦 #5🇦🇺 –🇯🇵 #5🇫🇷 #6🇰🇷 #1
🏆 Top 5 by country
🇺🇸 the US
Full ranking →Skincare
- 1BIODANCEBio-Collagen Real Deep Mask
- 2medicubeZero Pore Pad 2.0▲1
- 3Beauty of JoseonRelief Sun: Rice + Probiotics▼1
- 4AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
- 5medicubeCollagen Night Wrapping Mask▼1
Makeup
🇬🇧 the UK
Full ranking →Skincare
- 1BIODANCEBio-Collagen Real Deep Mask
- 2medicubeZero Pore Pad 2.0▲1
- 3Beauty of JoseonRelief Sun: Rice + Probiotics▼1
- 4
medicubeCollagen Jelly Cream▲2 - 5Beauty of JoseonDynasty Cream▼1
Makeup
🇨🇦 Canada
Full ranking →Skincare
- 1BIODANCEBio-Collagen Real Deep Mask
- 2Beauty of JoseonRelief Sun: Rice + Probiotics
- 3AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
- 4AnuaHeartleaf 70% Intense Calming Cream▲28
- 5celimaxThe Vita-A Retinal Shot Tightening Booster▲47
Makeup
🇦🇺 Australia
Full ranking →Skincare
- 1BIODANCEBio-Collagen Real Deep Mask
- 2AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
- 3
AnuaPDRN Hyaluronic Acid Capsule 100 Serum▲2 - 4Beauty of JoseonRelief Sun: Rice + Probiotics▲4
- 5AESTURAAtobarrier 365 Cream
Makeup
🇯🇵 Japan
Full ranking →Skincare
- 1VT CosmeticsReedle Shot 100
- 2AnuaPeach 70% Niacinamide Serum
- 3AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
- 4d'AlbaWhite Truffle First Spray Serum
- 5AnuaHeartleaf 70% Intense Calming Cream
Makeup
🇫🇷 France
Full ranking →Skincare
- 1BIODANCEBio-Collagen Real Deep Mask
- 2celimaxThe Vita-A Retinal Shot Tightening Booster▲45
- 3VT CosmeticsReedle Shot 100▲15
- 4TorridenDIVE-IN Low Molecular Hyaluronic Acid Toner▲14
- 4COSRXAdvanced Snail 92 All in One Cream▲14
Makeup
✨ Brands with the most top-10 spots
Number of times a brand's products appear in a country's skincare or makeup top 10.
How we rank: search interest for each product's local names in each country (Google; Naver for Korea, where most people search on Naver), compared on one scale within each country. This is popularity in search, not sales or quality. Reviews on K-duck are shown separately.