ENJAFR

🇰🇷 Most popular K-beauty in Korea

Ranked by NAVER search interest in Korea · Aug – Oct 2026

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Skincare TOP 10

  1. 1SulwhasooFirst Care Activating Serum
  2. 2AESTURAAtobarrier 365 Cream
  3. 3Beauty of JoseonRelief Sun: Rice + Probiotics
  4. 4SulwhasooConcentrated Ginseng Renewing Cream
  5. 5Dr.GGreen Mild Up Sun+
  6. 6d'AlbaWhite Truffle First Spray Serum
  7. 7TorridenDIVE-IN Low Molecular Hyaluronic Acid Serum
  8. 8WellageReal Hyaluronic Blue 100 Ampoule
  9. 9d'AlbaWaterfull Essence Sun Cream
  10. 10ma:nyoPure Cleansing Oil

Makeup TOP 10

  1. 1HERABlack Cushion
  2. 2TIRTIRMask Fit Red Cushion
  3. 3CLIOKill Cover Fixer Cushion
  4. 4VIDIVICIBlack Perfection Cover Fit Cushion
  5. 5rom&ndJuicy Lasting Tint
  6. 6LANEIGELip Sleeping Mask
  7. 7AMUSEDew Jelly Vegan Cushion
  8. 8ETUDEFixing Tint
  9. 8LANEIGENeo Cushion Matte
  10. 10innisfreeNo-Sebum Mineral Powder

Skincare

Cleansers

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  1. 1ma:nyoPure Cleansing Oil
  2. 2SulwhasooGentle Cleansing Foam
  3. 3AnuaHeartleaf Pore Control Cleansing Oil

Toners

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  1. 1Round Lab1025 Dokdo Toner
  2. 2LANEIGECream Skin Cerapeptide Refiner
  3. 3AnuaHeartleaf 77% Soothing Toner

Toner pads

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  1. 1AbibHeartleaf Spot Pad Calming Touch
  2. 2medicubeZero Pore Pad 2.0
  3. 3MEDIHEALMadecassoside Blemish Pad

Essences

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  1. 1SulwhasooFirst Care Activating Serum
  2. 2d'AlbaWhite Truffle First Spray Serum
  3. 3mixsoonBean Essence

Serums

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  1. 1TorridenDIVE-IN Low Molecular Hyaluronic Acid Serum
  2. 2WellageReal Hyaluronic Blue 100 Ampoule
  3. 3celimaxThe Vita-A Retinal Shot Tightening Booster

Moisturizers

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  1. 1AESTURAAtobarrier 365 Cream
  2. 2SulwhasooConcentrated Ginseng Renewing Cream
  3. 3ILLIYOONCeramide Ato Lotion

Sunscreens

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  1. 1Beauty of JoseonRelief Sun: Rice + Probiotics
  2. 2Dr.GGreen Mild Up Sun+
  3. 3d'AlbaWaterfull Essence Sun Cream

Masks

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  1. 1AbibMild Acidic pH Sheet Mask Heartleaf Fit
  2. 2TorridenDIVE-IN Low Molecular Hyaluronic Acid Mask
  3. 3SulwhasooOvernight Vitalizing Mask

Makeup

Base makeup

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  1. 1HERABlack Cushion
  2. 2TIRTIRMask Fit Red Cushion
  3. 3CLIOKill Cover Fixer Cushion

Eye makeup

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  1. 1CLIOPro Eye Palette
  2. 2Holika HolikaMy Fave Piece Eyeshadow
  3. 3WAKEMAKESoft Blurring Eye Palette

Lip tints & balms

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  1. 1rom&ndJuicy Lasting Tint
  2. 2LANEIGELip Sleeping Mask
  3. 3ETUDEFixing Tint

Blush & contour

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  1. 13CEMood Recipe Face Blush
  2. 2hinceTrue Dimension Radiance Balm
  3. 3too cool for schoolArtclass By Rodin Shading