ENJAFR

🇯🇵 Most popular K-beauty in Japan

Ranked by Google search interest in Japan · Jul – Sep 2026

Skincare TOP 10

  1. 1VT CosmeticsReedle Shot 100
  2. 2AnuaPeach 70% Niacinamide Serum
  3. 3AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  4. 4d'AlbaWhite Truffle First Spray Serum
  5. 5AnuaHeartleaf 70% Intense Calming Cream
  6. 6medicubeZero Pore Pad 2.0
  7. 7BIODANCEBio-Collagen Real Deep Mask
  8. 8numbuzinNo.5 Vitamin Concentrated Serum
  9. 9AnuaPDRN Hyaluronic Acid Capsule 100 Serum
  10. 10TorridenDIVE-IN Low Molecular Hyaluronic Acid Serum

Makeup TOP 10

  1. 1rom&ndJuicy Lasting Tint
  2. 2rom&ndHan All Fix Mascara
  3. 3rom&ndHan All Brow Cara
  4. 4LANEIGELip Sleeping Mask
  5. 5fweeLip & Cheek Blurry Pudding Pot
  6. 6CLIOPro Eye Palette
  7. 6dasiqueShadow Palette
  8. 8TIRTIRMask Fit Red Cushion
  9. 9CLIOKill Cover Fixer Cushion
  10. 10rom&ndBetter Than Palette

Skincare

Cleansers

See all →
  1. 1AnuaHeartleaf Quercetinol Pore Deep Cleansing Foam
  2. 1BANILA COClean it Zero Cleansing Balm Original
  3. 3ETUDESoonJung pH 6.5 Whip Cleanser

Toners

See all →
  1. 1AnuaHeartleaf 77% Soothing Toner
  2. 2Dr.Jart+Ceramidin Skin Barrier Serum Toner
  3. 2I'm fromRice Toner

Toner pads

See all →
  1. 1medicubeZero Pore Pad 2.0
  2. 2AbibHeartleaf Spot Pad Calming Touch
  3. 2AnuaHeartleaf 77% Clear Pad

Essences

See all →
  1. 1VT CosmeticsReedle Shot 100
  2. 2d'AlbaWhite Truffle First Spray Serum
  3. 3VT CosmeticsPDRN Essence 100

Serums

See all →
  1. 1AnuaPeach 70% Niacinamide Serum
  2. 2AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  3. 3numbuzinNo.5 Vitamin Concentrated Serum

Moisturizers

See all →
  1. 1AnuaHeartleaf 70% Intense Calming Cream
  2. 2TorridenDIVE-IN Low Molecular Hyaluronic Acid Soothing Cream
  3. 3COSRXAdvanced Snail 92 All in One Cream

Sunscreens

See all →
  1. 1d'AlbaWaterfull Essence Sun Cream
  2. 2Dr.GGreen Mild Up Sun+
  3. 3Beauty of JoseonRelief Sun: Rice + Probiotics

Masks

See all →
  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2LANEIGEWater Sleeping Mask
  3. 2MEDIHEALN.M.F Aquaring Ampoule Mask

Makeup

Base makeup

See all →
  1. 1TIRTIRMask Fit Red Cushion
  2. 2CLIOKill Cover Fixer Cushion
  3. 3fweeCushion Glass

Eye makeup

See all →
  1. 1rom&ndHan All Fix Mascara
  2. 2rom&ndHan All Brow Cara
  3. 3CLIOPro Eye Palette

Lip tints & balms

See all →
  1. 1rom&ndJuicy Lasting Tint
  2. 2LANEIGELip Sleeping Mask
  3. 3fweeLip & Cheek Blurry Pudding Pot

Blush & contour

See all →
  1. 1dasiqueBlending Mood Cheek
  2. 1periperaPure Blushed Sunshine Cheek
  3. 3hinceTrue Dimension Glow Cheek