ENJAFR

🇺🇸 Most popular K-beauty in the US

Ranked by Google search interest in the US · Jul – Sep 2026

Skincare TOP 10

  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2Beauty of JoseonRelief Sun: Rice + Probiotics
  3. 3medicubeZero Pore Pad 2.0
  4. 4AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  5. 4medicubeCollagen Night Wrapping Mask
  6. 6AnuaPDRN Hyaluronic Acid Capsule 100 Serum
  7. 7AnuaHeartleaf 70% Intense Calming Cream
  8. 8medicubeCollagen Jelly Cream
  9. 9AESTURAAtobarrier 365 Cream
  10. 10medicubePDRN Pink Peptide Serum

Makeup TOP 10

  1. 1LANEIGELip Sleeping Mask
  2. 2MISSHAM Perfect Cover BB Cream
  3. 3LANEIGELip Glowy Balm
  4. 4TIRTIRMask Fit Red Cushion
  5. 5fweeLip & Cheek Blurry Pudding Pot
  6. 5rom&ndJuicy Lasting Tint
  7. 7CLIOChiffon Blur Tint
  8. 8periperaInk the Velvet
  9. 9ETUDEPlay Color Eyes
  10. 10HERABlack Cushion

Skincare

Cleansers

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  1. 1Round Lab1025 Dokdo Cleanser
  2. 2AnuaHeartleaf Quercetinol Pore Deep Cleansing Foam
  3. 3AnuaHeartleaf Pore Control Cleansing Oil

Toners

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  1. 1AnuaHeartleaf 77% Soothing Toner
  2. 2LANEIGECream Skin Cerapeptide Refiner
  3. 3TIRTIRMilk Skin Toner

Toner pads

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  1. 1medicubeZero Pore Pad 2.0
  2. 2AbibHeartleaf Spot Pad Calming Touch
  3. 3goodalGreen Tangerine Vita C Toner Pad

Essences

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  1. 1VT CosmeticsReedle Shot 100
  2. 2COSRXAdvanced Snail 96 Mucin Power Essence
  3. 3mixsoonBean Essence

Serums

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  1. 1AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  2. 2AnuaPDRN Hyaluronic Acid Capsule 100 Serum
  3. 3medicubePDRN Pink Peptide Serum

Moisturizers

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  1. 1AnuaHeartleaf 70% Intense Calming Cream
  2. 2medicubeCollagen Jelly Cream
  3. 3AESTURAAtobarrier 365 Cream

Sunscreens

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  1. 1Beauty of JoseonRelief Sun: Rice + Probiotics
  2. 2innisfreeDaily UV Defense Sunscreen
  3. 3AnuaHeartleaf Silky Moisture Sun Cream

Masks

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  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2medicubeCollagen Night Wrapping Mask
  3. 3LANEIGEWater Sleeping Mask

Makeup

Base makeup

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  1. 1MISSHAM Perfect Cover BB Cream
  2. 2TIRTIRMask Fit Red Cushion
  3. 3HERABlack Cushion

Eye makeup

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  1. 1ETUDEPlay Color Eyes
  2. 2periperaAll Take Mood Palette
  3. 3ETUDEMy Lash Serum

Lip tints & balms

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  1. 1LANEIGELip Sleeping Mask
  2. 2LANEIGELip Glowy Balm
  3. 3fweeLip & Cheek Blurry Pudding Pot

Blush & contour

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  1. 13CEMood Recipe Face Blush
  2. 1dasiqueBlending Mood Cheek
  3. 3hinceTrue Dimension Radiance Balm