K-beauty trends by country: Jul – Sep 2026
We compared Google search interest for 177 Korean beauty products across six countries (Jul – Sep 2026). Here's what's popular everywhere, what's only big in one place, and the brands that show up most.
🌍 Popular almost everywhere
Products in the top 3 of their category in at least 4 of the 6 countries.
BIODANCEBio-Collagen Real Deep MaskMasks · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #1🇫🇷 #1
LANEIGELip Sleeping MaskLip tints & balms · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #2🇫🇷 #2
AnuaHeartleaf 77% Soothing TonerToners · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #3🇦🇺 #2🇯🇵 #1🇫🇷 #2- Beauty of JoseonRelief Sun: Rice + ProbioticsSunscreens · Top 3 in 6 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #3🇫🇷 #3
- AnuaHeartleaf 70% Intense Calming CreamMoisturizers · Top 3 in 5 countries🇺🇸 #1🇬🇧 #3🇨🇦 #8🇦🇺 #2🇯🇵 #1🇫🇷 #2
VT CosmeticsReedle Shot 100Essences · Top 3 in 5 countries🇺🇸 #1🇬🇧 #3🇨🇦 #6🇦🇺 #1🇯🇵 #1🇫🇷 #2
medicubeZero Pore Pad 2.0Toner pads · Top 3 in 5 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #1🇫🇷 –
AnuaAzelaic Acid 10 Hyaluronic Redness Soothing SerumSerums · Top 3 in 5 countries🇺🇸 #1🇬🇧 #1🇨🇦 #1🇦🇺 #1🇯🇵 #2🇫🇷 –
AnuaPDRN Hyaluronic Acid Capsule 100 SerumSerums · Top 3 in 4 countries🇺🇸 #2🇬🇧 #2🇨🇦 #2🇦🇺 #3🇯🇵 #4🇫🇷 –- LANEIGELip Glowy BalmLip tints & balms · Top 3 in 4 countries🇺🇸 #2🇬🇧 #2🇨🇦 #6🇦🇺 #2🇯🇵 –🇫🇷 #2
📍 Big in one country only
Top 3 in their category here, but not ranked or in the bottom half in most other countries.
🇺🇸 the US
- Round Lab1025 Dokdo CleanserCleansers🇺🇸 #1🇬🇧 #6🇨🇦 #2🇦🇺 –🇯🇵 #4🇫🇷 –
- ETUDEPlay Color EyesEye makeup🇺🇸 #1🇬🇧 –🇨🇦 –🇦🇺 #4🇯🇵 #13🇫🇷 #7
- 3CEMood Recipe Face BlushBlush & contour🇺🇸 #1🇬🇧 #6🇨🇦 –🇦🇺 #4🇯🇵 #6🇫🇷 –
- innisfreeDaily UV Defense SunscreenSunscreens🇺🇸 #2🇬🇧 –🇨🇦 #6🇦🇺 –🇯🇵 –🇫🇷 #5
- periperaAll Take Mood PaletteEye makeup🇺🇸 #2🇬🇧 –🇨🇦 #3🇦🇺 #4🇯🇵 –🇫🇷 –
🇬🇧 the UK
BentonSnail Bee High Content EssenceEssences🇺🇸 –🇬🇧 #1🇨🇦 #1🇦🇺 –🇯🇵 #5🇫🇷 –- WAKEMAKESoft Blurring Eye PaletteEye makeup🇺🇸 –🇬🇧 #1🇨🇦 –🇦🇺 –🇯🇵 #10🇫🇷 –
- periperaPure Blushed Sunshine CheekBlush & contour🇺🇸 –🇬🇧 #1🇨🇦 –🇦🇺 –🇯🇵 #1🇫🇷 –
- SOME BY MIAHA BHA PHA 30 Days Miracle Acne Clear FoamCleansers🇺🇸 –🇬🇧 #2🇨🇦 #5🇦🇺 #1🇯🇵 #4🇫🇷 –
- Round LabBirch Juice Moisturizing PadToner pads🇺🇸 #6🇬🇧 #2🇨🇦 –🇦🇺 #2🇯🇵 –🇫🇷 –
🇨🇦 Canada
- innisfreeGreen Tea Amino Acid Cleansing FoamCleansers🇺🇸 #11🇬🇧 #3🇨🇦 #1🇦🇺 –🇯🇵 –🇫🇷 –
- IsntreeHyaluronic Acid TonerToners🇺🇸 #10🇬🇧 –🇨🇦 #1🇦🇺 –🇯🇵 #8🇫🇷 –
BentonSnail Bee High Content EssenceEssences🇺🇸 –🇬🇧 #1🇨🇦 #1🇦🇺 –🇯🇵 #5🇫🇷 –- hinceNew Depth Eye Shadow PaletteEye makeup🇺🇸 –🇬🇧 –🇨🇦 #1🇦🇺 #2🇯🇵 #7🇫🇷 #6
- hinceTrue Dimension Radiance BalmBlush & contour🇺🇸 #3🇬🇧 –🇨🇦 #1🇦🇺 –🇯🇵 #6🇫🇷 #4
🇦🇺 Australia
- SOME BY MIAHA BHA PHA 30 Days Miracle Acne Clear FoamCleansers🇺🇸 –🇬🇧 #2🇨🇦 #5🇦🇺 #1🇯🇵 #4🇫🇷 –
SulwhasooFirst Care Activating SerumEssences🇺🇸 #4🇬🇧 #8🇨🇦 #6🇦🇺 #1🇯🇵 #6🇫🇷 –- rom&ndBetter Than ShapeBlush & contour🇺🇸 –🇬🇧 #6🇨🇦 –🇦🇺 #1🇯🇵 –🇫🇷 –
- COSRXOne Step Moisture Up PadToner pads🇺🇸 –🇬🇧 #7🇨🇦 –🇦🇺 #2🇯🇵 #5🇫🇷 –
- numbuzinNo.1 Centella Re-leaf Green Toner PadToner pads🇺🇸 –🇬🇧 #7🇨🇦 –🇦🇺 #2🇯🇵 #2🇫🇷 –
🇯🇵 Japan
- d'AlbaWaterfull Essence Sun CreamSunscreens🇺🇸 #11🇬🇧 –🇨🇦 –🇦🇺 #6🇯🇵 #1🇫🇷 #10
rom&ndHan All Fix MascaraEye makeup🇺🇸 #8🇬🇧 –🇨🇦 #5🇦🇺 –🇯🇵 #1🇫🇷 –
rom&ndJuicy Lasting TintLip tints & balms🇺🇸 #3🇬🇧 #9🇨🇦 –🇦🇺 #10🇯🇵 #1🇫🇷 #9- periperaPure Blushed Sunshine CheekBlush & contour🇺🇸 –🇬🇧 #1🇨🇦 –🇦🇺 –🇯🇵 #1🇫🇷 –
- TorridenDIVE-IN Low Molecular Hyaluronic Acid TonerToners🇺🇸 #9🇬🇧 #11🇨🇦 –🇦🇺 –🇯🇵 #2🇫🇷 #4
🇫🇷 France
Round Lab1025 Dokdo TonerToners🇺🇸 #10🇬🇧 #11🇨🇦 #7🇦🇺 #7🇯🇵 –🇫🇷 #1- MEDIHEALMadecassoside Blemish PadToner pads🇺🇸 #4🇬🇧 #3🇨🇦 #4🇦🇺 –🇯🇵 –🇫🇷 #1
- MISSHATime Revolution The First Treatment EssenceEssences🇺🇸 #6🇬🇧 #5🇨🇦 –🇦🇺 –🇯🇵 –🇫🇷 #1
- SOME BY MIGalactomyces Pure Vitamin C Glow SerumSerums🇺🇸 #18🇬🇧 #11🇨🇦 #3🇦🇺 #8🇯🇵 –🇫🇷 #1
- AXIS-YDark Spot Correcting Glow SerumSerums🇺🇸 #10🇬🇧 –🇨🇦 #12🇦🇺 –🇯🇵 –🇫🇷 #1
🏆 Top 5 by country
🇺🇸 the US
Full ranking →Skincare
- 1
BIODANCEBio-Collagen Real Deep Mask - 2Beauty of JoseonRelief Sun: Rice + Probiotics
- 3
medicubeZero Pore Pad 2.0 - 4
AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum - 4medicubeCollagen Night Wrapping Mask
Makeup
🇬🇧 the UK
Full ranking →Skincare
- 1
BIODANCEBio-Collagen Real Deep Mask - 2Beauty of JoseonRelief Sun: Rice + Probiotics
- 3
medicubeZero Pore Pad 2.0 - 4Beauty of JoseonDynasty Cream
- 5medicubeCollagen Night Wrapping Mask
Makeup
🇨🇦 Canada
Full ranking →Skincare
- 1
BIODANCEBio-Collagen Real Deep Mask - 2Beauty of JoseonRelief Sun: Rice + Probiotics
- 3
AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum - 4
Round LabBirch Juice Moisturizing Cream - 5
AnuaPDRN Hyaluronic Acid Capsule 100 Serum
Makeup
🇦🇺 Australia
Full ranking →Skincare
- 1
BIODANCEBio-Collagen Real Deep Mask - 2
AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum - 3TorridenDIVE-IN Low Molecular Hyaluronic Acid Serum
- 4medicubeCollagen Night Wrapping Mask
- 5AESTURAAtobarrier 365 Cream
Makeup
🇯🇵 Japan
Full ranking →Skincare
- 1
VT CosmeticsReedle Shot 100 - 2AnuaPeach 70% Niacinamide Serum
- 3
AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum - 4d'AlbaWhite Truffle First Spray Serum
- 5AnuaHeartleaf 70% Intense Calming Cream
Makeup
✨ Brands with the most top-10 spots
Number of times a brand's products appear in a country's skincare or makeup top 10.
How we rank: Google search interest for each product's local names in each country, compared on one scale. This is popularity in search, not sales or quality. Reviews on K-duck are shown separately.