K-beauty trends by country: Jul – Sep 2026

We compared Google search interest for 177 Korean beauty products across six countries (Jul – Sep 2026). Here's what's popular everywhere, what's only big in one place, and the brands that show up most.

🌍 Popular almost everywhere

Products in the top 3 of their category in at least 4 of the 6 countries.

📍 Big in one country only

Top 3 in their category here, but not ranked or in the bottom half in most other countries.

🇺🇸 the US

🇬🇧 the UK

🇨🇦 Canada

🇦🇺 Australia

🇯🇵 Japan

🇫🇷 France

🏆 Top 5 by country

🇺🇸 the US

Full ranking →

Skincare

  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2Beauty of JoseonRelief Sun: Rice + Probiotics
  3. 3medicubeZero Pore Pad 2.0
  4. 4AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  5. 4medicubeCollagen Night Wrapping Mask

Makeup

  1. 1LANEIGELip Sleeping Mask
  2. 2MISSHAM Perfect Cover BB Cream
  3. 3LANEIGELip Glowy Balm
  4. 4TIRTIRMask Fit Red Cushion
  5. 5fweeLip & Cheek Blurry Pudding Pot

🇬🇧 the UK

Full ranking →

Skincare

  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2Beauty of JoseonRelief Sun: Rice + Probiotics
  3. 3medicubeZero Pore Pad 2.0
  4. 4Beauty of JoseonDynasty Cream
  5. 5medicubeCollagen Night Wrapping Mask

Makeup

  1. 1LANEIGELip Sleeping Mask
  2. 2LANEIGELip Glowy Balm
  3. 3periperaInk the Velvet
  4. 4hinceMood Enhancer Matte
  5. 53CEMulti Eye Color Palette

🇨🇦 Canada

Full ranking →

Skincare

  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2Beauty of JoseonRelief Sun: Rice + Probiotics
  3. 3AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  4. 4Round LabBirch Juice Moisturizing Cream
  5. 5AnuaPDRN Hyaluronic Acid Capsule 100 Serum

Makeup

  1. 1hinceNew Depth Eye Shadow Palette
  2. 2LANEIGELip Sleeping Mask
  3. 3hinceTrue Dimension Radiance Balm
  4. 4ETUDELovely Cookie Blusher
  5. 5MISSHAM Perfect Cover BB Cream

🇦🇺 Australia

Full ranking →

Skincare

  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  3. 3TorridenDIVE-IN Low Molecular Hyaluronic Acid Serum
  4. 4medicubeCollagen Night Wrapping Mask
  5. 5AESTURAAtobarrier 365 Cream

Makeup

  1. 1LANEIGELip Sleeping Mask
  2. 2rom&ndBetter Than Shape
  3. 3ETUDEMy Lash Serum
  4. 4CLIOKill Cover Fixer Cushion
  5. 5innisfreeNo-Sebum Mineral Powder

🇯🇵 Japan

Full ranking →

Skincare

  1. 1VT CosmeticsReedle Shot 100
  2. 2AnuaPeach 70% Niacinamide Serum
  3. 3AnuaAzelaic Acid 10 Hyaluronic Redness Soothing Serum
  4. 4d'AlbaWhite Truffle First Spray Serum
  5. 5AnuaHeartleaf 70% Intense Calming Cream

Makeup

  1. 1rom&ndJuicy Lasting Tint
  2. 2rom&ndHan All Fix Mascara
  3. 3rom&ndHan All Brow Cara
  4. 4LANEIGELip Sleeping Mask
  5. 5fweeLip & Cheek Blurry Pudding Pot

🇫🇷 France

Full ranking →

Skincare

  1. 1BIODANCEBio-Collagen Real Deep Mask
  2. 2AbibQuick Sunstick Protection Bar
  3. 3Dr.GGreen Mild Up Sun+
  4. 4AXIS-YDark Spot Correcting Glow Serum
  5. 4ma:nyoPure Cleansing Oil

Makeup

  1. 1CLIOKill Lash Superproof Mascara
  2. 1Dr.Jart+Cicapair Tiger Grass Color Correcting Treatment
  3. 1ETUDELovely Cookie Blusher
  4. 1lilybyredLuv Beam Cheek
  5. 1UNLEASHIANon-Sticky Dazzle Tint

✨ Brands with the most top-10 spots

Number of times a brand's products appear in a country's skincare or makeup top 10.

  1. Anua 15 spots
  2. medicube 12 spots
  3. CLIO 8 spots
  4. LANEIGE 7 spots
  5. BIODANCE 6 spots
  6. Beauty of Joseon 6 spots
  7. rom&nd 6 spots
  8. MISSHA 5 spots

How we rank: Google search interest for each product's local names in each country, compared on one scale. This is popularity in search, not sales or quality. Reviews on K-duck are shown separately.